Crypto brands and campaigns need more than a pretty face to succeed. However, it doesn’t mean that appearance is not essential.
Brand design and unique campaigns are the key to success for all crypto companies. When creating something unique and out of the ordinary consumers will fall into your arms.
Wanting to boost your marketing mix? Check out these top 10 crypto companies with top notch brand designs, campaigns, and marketing strategies.
Coinbase is on a mission to store and send money across borders without restrictions on traditional banking systems and governments. It is one of the few companies to work with governments to transition fiat to crypto as smoothly as possible.
To achieve such goals, Coinbase needs to have an identity representing this new age’s financial freedom and, most importantly, trust.
The team behind Coinbase worked hard to build a visual identity that included: logos, color palette, layouts, motions, a custom typeface and a set of brand guidelines. Once the design is in place, it boosts campaigns for more traction.
One of its campaigns includes Coinbase Bytes to reach customers through email marketing.
Like NFT Lately’s newsletter, Coinbase Bytes:
- Provides market updates with the latest happenings
- Uses different content formats, like text, images, audio, etc
- Divides news with attractive headlines
- Ensures all information is up-to-date and trustworthy
Coinbase also has a referral program to bring in new customers, just like NFT Lately.
Binance is a global blockchain company behind the most prominent digital asset exchange regarding the trading volume and the number of users. In addition, the company accelerates the adoption of cryptocurrencies and increases the freedom of money.
To meet the objective, Binance elevates the brand through creative excellence–reflecting the brand globally through numerous products and local markets.
To become increasingly popular, the crypto company created the ad campaign “The Tipping Point” in 2020.
Like Coinbound, the company uses videos for its crypto marketing strategy. Videos are an effective method for keeping audiences’ attention while tapping on ongoing social issues.
The crypto exchange company Crypto.com is one of those firms looking you straight in the face no matter where you turn. And it is no wonder–the company has a marketing budget of $100 million, according to Forbes.
Marketing is all about understanding the trending spaces. Hence, Crypto.com appeared on your screen while watching this year’s super bowl. The crypto exchange is aiming its marketing efforts at the global sports community through sponsorships and partnerships, including joining the list of sponsors for the 2022 FIFA World Cup.
However, if you are unsure about what that trending space may be for your company, this is another area where Coinbound shines.
Coinbound can help weed out the areas not worth focusing on for your business. Instead, promoting your company in the right places consists of the right people and finding the right sponsors to boost your brand by connecting you with crypto entrepreneurs, leaders and executives.
MetaMask is a crypto wallet that allows users to interact with the Ethereum blockchain from their browser. The wallet then gives access to decentralized applications and allows the exchanging of cryptocurrencies.
MetaMask’s 3D animated orange fox logo makes it noticeable to customers, which looks like it could join the ever-so-famous video game Crash Bandicoot.
The logo is fun, geometric, and creative, bringing the 3D fox to life.
Further helping boost the firm’s popularity, Coinbound helped MetaMask secure more than 500k views on its pr